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What is Design Thinking and how does it make you sustainable?

Updated: Jan 6, 2023

Design Thinking- The multiplying approach to be disruptive
Design Thinking- The multiplying approach to be disruptive

Design thinking uses argumentation, curiosity, divination, and systematic reasoning to discover new possibilities. As a result, end users and customers are benefited. Instead of being problem-oriented, designers have a solution-driven mindset. Explore the possibilities as well as think creatively.

Taking a step back, it

It is exciting to see some of the most promising businesses come up in the next decade. What made them grow so fast and what did they do differently is something we admire.Thiss is a question to be asked- how can we achieve UNICORN status as quickly as possible? I am referring to companies like Apple, Netflix, Airbnb, Nike, Google, Uber, and Pepsico, among others.

In their establishments, such as yours, or even in your startup, they may have employees as well. The same structure applies to these employees as it does to all of us. We are likely to come to the same conclusion on this.

Still, the question is – what is their employee doing differently which is not happening at our business?

To answer this question simply,

they take design thinking methodology into account as a facilitating strategy and have incorporated it into each of their products and services.

It makes sense.

Growth Thinking vs Design Think.

Before we understand what Design Thinking is, let us understand the difference between Growth Hacking or Growth Thinking vs Design Think.

In the same vein as

Design Thinking, Growth Thinking is an approaches for solving problems. In designing and managing products and services, Design Thinking is utilized, while Growth Thinking is utilized to accelerate growth. As complementary as they are, both play an equally important role.

Design Thinking has an advantage over Growth Thinking in a startup because products and services must first be designed before growth can be accelerated.

If you want to grow your business, think of growth as opposed to design, since your products or services are designed to assist you in growing your organization. Design Thinking comes into play, however, when the business's goals change.

A successful leader and company founder knows which method to use when, and how to match them to the right situation.

Service Excellence

Another Word you probably are familiar with. Right?

Let's take a moment to define Service Excellence and Design Thinking's importance and interrelationship.

So what is Service Excellence?

You must put the customer at the centre of every decision you make in order to ptollent service. Good customer service involves satisfying the needs and expectations of the customer.

Keep in mind that we're talking about products and services, which is what Design Thinking produces. This function is responsible for managing organizational processes.

How is service excellence is achieved?

To accomplish this, companies need to know what exactly their customers are looking for when it comes to their value offerings. As opposed to the four Ps of product, price, place, and promotion, an organization that practices best practices focuses on the four Cs - customer needs and wants, cost, convenience, and communication. Organizational activities are grounded in this understanding

For them to be successfully handled, we can't simply treat them independently, but approach them as interconnected and realize they each affect each other. Together, these elements enhance an organization's market value while enabling its delivery of exceptional customer service.

It is when these expectations are exceeded that a great customer experience occurs. This occurs when a thoughtful, additional feature or service is provided that is an unexpected, intangible "extra."

In other words, even if you implement the service excellence method for your products and services, they may still fail if they are not designed with the customer in mind.

Let us now dig a little deeper into

Why Design Thinking Is Important?

The goal of design thinking is to approach things differently and avoid solving problems the same way every time. Despite the difficulty, we must come up with a multitude of solutions.

A group can experiment with design thinking without being afraid of making mistakes, creating a supportive environment for the development of new ideas. It allows you to take a chance and fail quickly.

Many businesses today use Design Thinking practices. Your business can be propelled forward by using that type of modern thinking. The approach is human-centred and puts the customer first while addressing creative problems.

Achieving satisfactory results and staying ahead of the competition were the results of its implementation. You can achieve remarkable results through an innovative organizing approach.

What is Design Thinking?

Design thinking is an approach to problem-solving based on a set of skills.

In the Design Thinking method, multiple ideas are evaluated simultaneously to solve problems. Problems aren't assumed to be obvious at first without any conscious reasoning.

To arrive at a solution that does not immediately appear obvious requires rethinking problems and questioning assumptions. It identifies constructive solutions to problems that simplify problem-solving.

The concept can be approached from a variety of perspectives and worked in various ways. A product or service designed with Design Thinking will appeal to customers' needs.

Idea generation is easy. When it comes to coming up with the perfect one, you must put in a lot of effort. Design thinking is about throwing out everything you think you know and discovering new possibilities.

Designs thinking principles

People's ability to innovate is enhanced when they adopt and practice an innovative mindset. Innovation requires a culture that fosters the development and testing of ideas effectively and creatively. Using design thinking, you can develop a range of skills you can then apply to a variety of situations


The essence of all design activities is social. All social innovations will return us to "human-centeredness" - which is the importance of users at the centre of your product or service. Using the user-centred design, you need to understand the problems your users face, how they think, and what they do, and integrate that information into every aspect of your project.

You will be able to provide real solutions to real problems by embracing your clients' needs, feelings, and motivations, not just developing innovative but unprofitable products.

Embrace the Ambiguity

There is no way to avoid ambiguity, whether it is intentional or unintentional. You need to be able to see things differently if you want to explore your abilities and knowledge. Rather than trying to find the perfect solution, you might want to consider reframing your problem or examining it from every angle to arrive at several possible solutions.

Several approaches to solving a problem exist. It is a mistake to apply the right idea in every case, but in others, it can provide a fantastic solution. Taking a design-oriented approach, it is important to embrace ambiguity. As such, it is impossible to be right all the time.


Redesigning every design is part of the process. Human needs remain the same despite advances in technology and changes in social conditions. To achieve the desired results, we only redesign the processes to meet these needs.


A prototype can better represent concepts that can be easily communicated. As soon as the ideas are gathered, prototypes or experiments should be built.

The process of prototyping or experimenting can provide insight into what works and what does not. Based on assumed and tested assumptions, the transformation will provide a frictionless, easy, intuitive path.

The goal of design thinking is to bring your ideas to life by putting the user at the centre.

Get a closer look at how the Design Thinking approach can impact your business model Connect with us.

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